With the rapid advancement in communications technology, all major industries have changed the way they market their products and services to consumers. The pharmaceutical industry is no different as mobile devices make…

When a company invests in research and development (R&D) and introduces a breakthrough drug into the market, it has the right to use a pricing strategy that provides them some return for…

Modern day healthcare is characterized by a very strong element of continuous change all while conducting business in a highly regulated environment. Pharmaceutical companies face many operational challenges such as rise in…

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