With the rapid advancement in communications technology, all major industries have changed the way they market their products and services to consumers. The pharmaceutical industry is no different as mobile devices make it easy for patients and physicians to access and consume detailed information about drugs, diseases and medical devices. The digital side of healthcare…

Modern day healthcare is characterized by a very strong element of continuous change all while conducting business in a highly regulated environment. Pharmaceutical companies face many operational challenges such as rise in production costs, pricing pressures, the expiration of blockbuster patents, growth of generic drugs and the slowing down of new drug development. In order…

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